BOOKS
Having persevered through immense hardship, Jothy Rosenberg now shares his story and distilled insights to empower others facing adversity. Through memoirs, children’s tales, and startup guides, his books chronicle an uplifting journey of thriving after disability while equipping readers with motivation, inspiration, and wisdom.
New Book Launch
Tech Startup Toolkit: How to launch strong and exit big
In this book of 31 anecdotes from tech founder Jothy Rosenberg, he helps founders and first-time CEOs stop feeling overwhelmed and learn from his experiences—and especially from his mistakes. Learn how to get your startup going the right way and flip the script on “8 out of 10 startups fail.”
“The book I sure wish I had when I was learning the hard way as I founded and ran 9 tech startups.”
– Jothy Rosenberg
Available in July 2024 wherever books are sold.
Purchase the e-book now at Manning Press.
Topics Covered:
-
Making the jump to start a company
What makes you think you are CEO material?
A venture-backed turnaround is an oxymoron
Being a freshman CEO
What's the difference between CEO and COO?
The dilemma of naming a founding team
Management pearls of wisdom
-
Friends and family, angels, venture capital, or strategic?
Angels—a great way to raise bridge financing
The art of pitching to institutional investors
Investors cannot be your friend
Understand the VC business model—raise money faster
Investors behaving badly
Seed—the first priced round
Seed has become Series A, Series A has become Series B
Term sheets—ratchets, drag-alongs, and preferences, oh my
Due Diligence—an exam you must pass
-
Your business model—the beating heart of your business
Product-Market Fit—making sure the dogs will eat your dog food
Go-to-Market—how to make your business viable and grow
Ten steps to a formal business plan
Burn rate and runway—or where is the edge of that cliff?
Achieving cash-flow positive—a startup’s holy grail
Your startup’s valuation—up up up (hopefully)
-
Hire slowly—and correctly
Seek out experience—it matters
What should the CMO be doing?
The right character for sales leader—and when to hire them
Startup culture—retain that great team you’ve built
-
Let’s talk about bad CEOs
Startup boards—the good, the bad, and the ugly
Board observers—observe only please
Investor communications—needn’t be cod liver oil
Heaven forbid if you must downsize
Heaven forbid if you must wind it up
Acquisition—a great exit could be had by all
Jothy is The Incorrigible Entrepreneur
At each startup, I did many things right (sometimes just through luck) and many things wrong. I kept doing one startup after another, accumulating lots of mistakes I call lessons. By around the fifth startup, the word “serial” in front of “entrepreneur” seemed like it had worn out, and my friends changed that word to “incorrigible.” For 35 years, as I went through 9 startups, I kept copious notes of both good and bad experiences, which I have compiled into this book.
Learn more about keynotes and seminars I give to founders told through stories about real startups and what happened to them when they didn’t get the core set of five things done every startup must, in order to be successful.
Additional Titles
Who Says I Can’t
The inspirational and moving story of 50-year osteosarcoma (bone cancer) survivor and founder of The Who Says I Can’t Foundation, Jothy Rosenberg, who lost a leg and, three years later, a lung but gained focus, drive, and determination to become a PhD, an extreme athlete, and an entrepreneur.
For an autographed copy, purchase on whosaysicant.org.
100% of the proceeds go to the foundation.
Adventures On The Can Do Trail
Adventures On The Can Do Trail is a richly illustrated large-format hardcover picture book for 4- to 9-year-olds with a strong positive message about fighting back against challenges that seemingly hold one back but which can be conquered.
Offered in paperback on Amazon and hardcover is available at Barnes & Noble and whosaysicant.org.
For an autographed hard copy, purchase on whosaysicant.org.
A portion of the proceeds goes to the foundation.
The Cloud At Your Service
The when, how, and why of enterprise cloud computing
This book is for business managers, IT managers, IT architects, CIOs, CTOs, CEOs, IT strategy decision-makers, and all potential cloud services buyers. This book is needed because the concept of cloud computing, like every preceding major disruption of the IT industry that comes along every decade or so, causes confusion, hype, fear, uncertainty, doubt, more hype, and much opportunity. The authors cut through the fog and give you a clear, unbiased view of what the opportunity is for you.
