
DESIGNING SUCCESSFUL STARTUPS
A weekly podcast focused on founders (and the people who support them) who are my guests and their lessons learned and plans for success. Join me, and a special guest for each episode. New episodes drop every Wednesday.
Professor-turned-entrepreneur, and founder of nine companies two of which had strong exits, Jothy Rosenberg talks with business leaders and personal achievers. “Designing Successful Startups” explores the challenges and rewards of entrepreneurship, overcoming adversity, and where grit and perseverance can get you. Be inspired by others, and push yourself along your path to success and fulfillment.
JOTHY ROSENBERG
JOTHY’S STORY
In two episodes, Jothy talks about his source of grit and then about all things related to Who Says I Can’t including his memoir, a TV Series, the non-profit foundation, his TEDx talk, Adventures on the Can Do Trail children’s book, his new book “Tech Startup Toolkit”, and this podcast.
Listen to or watch both episodes from here. 🎧
Recent Episodes
Jeffrey Van Dyk elucidates the pivotal concept of "innovating the invisible," which serves as the cornerstone of his professional endeavors. Through his extensive experience, he aids entrepreneurs in articulating their visionary ideas and formulating market strategies that resonate with unmet needs in their industries. This episode explores the categorization of entrepreneurs into four distinct types—replicators, synthesizers, innovators, and visionaries—each contributing uniquely to the entrepreneurial landscape.
The conversation with Sam Morris elucidates the profound journey of adaptation and resilience that arises in the face of life-altering challenges. Following a catastrophic spinal cord injury that rendered him paraplegic, Sam shares his experience of navigating the complex interplay between acceptance and the instinct to fight against perceived limitations. He emphasizes that true strength lies not in battling one's circumstances, but in embracing them.
Gwenael “Gwen” Hannema is a mechanical engineer by training and a MedTech entrepreneur at heart. As the founder of OrthoSens, he is on a mission to revolutionize post-surgical recovery by "making implants talk." His company develops smart sensors and the SensApp platform to provide continuous, real-time insights into orthopedic recovery, empowering surgeons with dynamic data and engaging patients in their own healing journey.
Roger Espasa, the esteemed founder and CEO of Semi Dynamics, engaged in a profound discourse on the intricacies of innovation within the realm of high-performance computing and machine learning. Central to our conversation was the notion that the journey of entrepreneurship is fraught with challenges, yet it is the persistent pursuit of completion and excellence that defines success. Espasa articulated his personal motivations for founding Semi Dynamics, stemming from experiences in larger corporations where pivotal projects were often abandoned, leaving him with a profound sense of frustration
David and Jothy reminisce about their long-standing friendship and their shared experiences in the tech industry, with a particular focus on their time at Borland. The conversation delves into the importance of strong teams and customer relationships in developing quality software. They reflect on their individual career paths, highlighting key moments that shaped their understanding of technology and management. Jothy shares his journey through various startups, emphasizing the value of grit and resilience in the face of challenges.
Analisa Gooden, founder and CEO of Catch and Release, discusses her innovative approach to licensing content from the internet, addressing the complexities of intellectual property in the digital age. Her company aims to create a seamless licensing layer that connects content creators with brands, ensuring that creators are fairly compensated while brands can utilize authentic content for their marketing campaigns. Gooden shares her personal journey, from her early experiences with entrepreneurship to navigating the challenges of transitioning from a service-based model to a product-focused company.
Vivjan Myrto, founder and managing partner at Hyperplane, shares his extraordinary journey from growing up in Albania under a harsh communist regime to navigating significant health challenges, including a battle with cancer, which ultimately shaped his resilient entrepreneurial spirit. He reflects on the lessons learned from surviving societal upheavals and how they instilled a deep determination to persevere and innovate. Vivjan emphasizes the importance of grit and adaptability in the startup world, highlighting that success often comes from being reactive to the present rather than overly focused on long-term predictions.
Join Jothy Rosenberg as he speaks with Jeremy Toeman, a seasoned tech entrepreneur and innovator, about the challenges and opportunities in video marketing today. Jeremy highlights a striking statistic: 70% of businesses are not utilizing video marketing, which underscores a significant gap in the industry. He shares insights from his journey, including his experiences with startups like Sling Media, emphasizing the importance of transparency and building strong relationships with co-founders and friends to navigate the ups and downs of entrepreneurship. The conversation delves into the intersection of technology and media, exploring how video tools can empower non-professionals to participate in video-first marketing.
Charlotte Sika, founder and CEO of I Am Cultured, joins Jothy Rosenberg to discuss her entrepreneurial journey and the importance of cultural awareness through curated experiences. Charlotte believes that anyone can achieve their goals if they are open to learning, willing to face failure, and ready to get back up again. She shares her unique perspective on courage as a habit, emphasizing that it grows stronger with each challenge faced. Originally from Nigeria, Charlotte’s diverse background and experiences have shaped her approach to business,
Stories are the driving force behind change and transformation, as emphasized by our guest, Lior Arussy, a leading authority in customer experience and transformation. In a captivating discussion with host Jothy Rosenberg, Lior shares his insights on how storytelling can mobilize people in ways that mere facts and figures cannot. He reflects on his journey from Israel to the United States, highlighting the grit and determination cultivated in a challenging environment.
Gihan Amarasiriwardena, co-founder of Ministry of Supply, discusses the innovative approach his company takes towards performance clothing designed for the modern professional. With a background in engineering and a passion for outdoor activities, Gihan emphasizes the importance of materials innovation and versatility in clothing. He shares insights into the challenges faced by start-ups, particularly in the volatile post-pandemic market, and how they have adapted their supply chain to meet changing consumer demands.
Nico Torteli, a former Olympic swimmer and successful fintech entrepreneur, shares his inspiring journey from the competitive swimming world to the realm of startups. After a notable athletic career, which included breaking records and competing in the 1988 Seoul Olympics, Nico transitioned into finance, co-founding multiple fintech companies in Brazil. His passion for sports and technology culminated in the creation of Sportidia, a social media platform designed to foster community and encourage physical activity among athletes and fitness enthusiasts.
Demi Oloyede is a Veteran, dynamic entrepreneur and the founder of Limpiar, a cutting-edge cleaning service provider leveraging technology and sustainability to redefine industry standards. With a background in IT management and product development, Demi’s journey began as a first-generation immigrant who worked in cleaning services while putting herself through college. Her experiences and insights have fueled her mission to address challenges in the cleaning industry by building accessible, eco-conscious solutions.
Bennett Maxwell, a multifaceted entrepreneur and the founder of Dirty Dough Cookies, shares his inspiring journey of overcoming challenges and innovating in the competitive cookie market. He discusses the unexpected lawsuit from Crumble, a billion-dollar company, which initially seemed like a setback but ultimately became a catalyst for his brand's growth. With a focus on joy and fulfillment, Bennett emphasizes the importance of maintaining a work-life balance, especially after realizing that monetary success does not equate to happiness.
Natalyn Lewis emphasizes the importance of having a crystal clear vision when starting a business, arguing that many entrepreneurs begin their journeys with half-baked ideas that lack direction. Drawing from her extensive experience in both the corporate world and entrepreneurship, she illustrates how self-doubt and imposter syndrome can derail founders. The conversation delves into her personal journey, including her struggles with anxiety and the pivotal moments that led her to become a coach to entrepreneurs.
Jonathan Lowenhar, a seasoned entrepreneur and CEO advisor, shares his insights on the journey of founders transitioning into effective CEOs. With nearly 30 years of experience, he has successfully navigated various roles in startups and large companies, ultimately leading him to create Enjoy the Work, a firm dedicated to helping founders develop their leadership skills. Jonathan emphasizes the unique challenges faced by startup CEOs, particularly the lack of formal training and the overwhelming pressure to succeed.
In this enlightening conversation, mindset expert Alicia Kramer shares her insights on how beliefs and self-image shape our capabilities and outcomes in business. She discusses the importance of understanding our subconscious programming and how it influences our actions, particularly for technically-oriented individuals who may struggle with leadership roles. Alicia emphasizes that true success stems from addressing these internal conflicts and cultivating grit, which can be developed through personal growth and determination.
In this conversation, Andrea Stephany shares her journey from being recognized as one of the top 100 young scientists in Europe to co-founding OncoSwap, a startup focused on early lung cancer diagnostics. She discusses her multicultural background, the challenges of starting a business, and her vision for improving lung cancer detection. Andrea emphasizes the importance of grit, the need for more female role models in STEM, and her commitment to inspiring the next generation of women in science and entrepreneurship.
In this conversation, Svetlana shares her remarkable journey from a small town in Siberia to becoming a founder and CEO in Silicon Valley. She discusses her passion for women's health, the transition from her first startup focused on environmental sustainability to her current venture, Strawberry Health, which aims to educate and support women regarding health conditions. Svetlana emphasizes the importance of community building in the FemTech industry and shares insights on balancing family life with entrepreneurship.
In this engaging conversation, Jothy Rosenberg reconnects with Julia, an accomplished entrepreneur and former Olympic athlete. They discuss Julia's journey from sports to startups, her experiences in building successful companies like Sheepdog and Shoelace Learning, and the importance of community and support in entrepreneurship. Julia shares insights on navigating the EdTech landscape, the entrepreneurial ecosystem in Nova Scotia, and the lessons learned from her Olympic journey.
In this conversation, Jothy and Caity discuss the 9 lessons learned from her first SAAS exit that are now shaping her approach to building a more resilient and impactful second SaaS venture. From embracing the power of just starting to understanding that you don't need to boil the ocean, these insights will provide aspiring founders with practical, hard-earned advice on navigating the complex world of SaaS development. Tune in to discover how these experiences can help you build better, smarter, and more successful startups.
Kelly, a woman who was born without a complete leg, shares her journey of overcoming challenges and achieving success. She grew up with a prosthetic leg and faced the realization of being different in middle school. Despite the internal struggles and traumatic experiences, Kelly developed a strong drive to prove herself and be as capable as anyone else. She excelled in sports, including running track and field, and went on to participate in Ironman races. Kelly's determination and resilience have led her to pursue a career in medicine.
Saul Orbach joins the Designing Successful Startups podcast to share his remarkable journey through the world of startups, venture capital, and the challenges of tech transfer. At the heart of the conversation is his recent venture, the development of artificial kidneys aimed at revolutionizing treatment for end-stage renal failure. Saul reflects on his extensive experience, discussing both the successes and setbacks he faced throughout his career, including the impact of market conditions on his previous startup ventures. His grit comes from his mother, a Holocaust survivor.
Ray Bradbery, a former IT professional and entrepreneur, shares his journey from working in the IT department of a major bank to starting his own consulting practice and later owning a cafe and restaurant. He emphasizes the importance of understanding customers, doing thorough research before starting a business, and having the grit to overcome challenges. Ray also discusses the lessons he learned from his time at Borland, including the power of saying yes and the importance of product management. He highlights the need for optimism and resilience in the startup world.
Giles Taylor, the founder of Trans Solutions, shares his journey from working in the maritime industry to starting his own logistics company. Trans Solutions specializes in optimizing transportation and offering engineering solutions for businesses. Trans Solutions has been self-funded with occasional use of a line of credit. He also shares his experience of making mistakes and the lessons he learned from them. Giles talks about the process of being acquired and how he found the right buyer for his company. He reflects on the source of his grit and the mindset that has driven his success.
In this conversation, Jothy Rosenberg interviews Leslie Barthel, a marketing professional with extensive experience in tech startups. They discuss Leslie's career journey, the challenges and rewards of working in startups, and the importance of marketing in early-stage companies. Leslie shares insights on marketing strategies for startups, including how to market a product that is still in the proof-of-concept stage and how to build brand awareness with limited resources. They also touch on the value of grit and a positive mindset in navigating the ups and downs of startup life.
Doug Weisman, the founder of VideoLink, shares his journey of starting and growing the company. VideoLink provided live television production services and became a premier broadcast entity. Doug and his team took risks, worked long hours, and built a unique business that attracted clients from major networks. They focused on providing exceptional service and treating employees and clients with respect. After 26 years, Doug and his partners sold the company and retired. Their success was a result of their dedication, hard work, and commitment to excellence.
Alicia Williams, co-founder of Aliste Marketing Collective, shares her journey as an entrepreneur and the lessons she has learned along the way. She emphasizes the importance of perseverance, surrounding yourself with a supportive network, and bringing in experts to enhance the quality of work. Alicia also discusses the challenges and strategies of working with startups, including the need to allocate a marketing budget and the integration of product management and marketing functions. Additionally, she highlights the significance of giving back to the community and the role of grit in achieving success.
Carl J Cox, founder of 40 Strategy, shares his journey from being a CFO to starting his own strategic planning company. He emphasizes the importance of strategy in guiding a company's direction and increasing its value. Cox introduces the Captain Strategy Methodology, which focuses on de-risking a company and maximizing its potential. He also discusses the challenges CEOs face and the need for external support and guidance. Cox highlights the value of transparency and consistency in leadership. The conversation explores the importance of strategy.
More About the Podcast
I lost my right leg and left lung to bone cancer by the age of 19. I had no choice but to develop grit just to survive. Then starting at age 32 I founded and ran a total of 9 tech startups and I sure needed the grit I had already developed to do that. Truth is, grit is needed whenever we take on something really difficult. In this podcast we will visit with people from those two very difficult pursuits as well as others. This podcast is full of advice on how to develop grit for whatever tough things you need to tackle including on how to tackle the great challenge of creating a new tech business out of thin air. My guests and I will convey our valuable startup experience via sometimes amusing stories, happily admitting our mistakes, but always helping the audience know the right way to build a successful startup that will be headed in the right direction the right way, maximizing its chances to become a profitable business. And you will be inspired when the guest is someone like Hugh Herr who lost both legs below the knees to frostbite while ice climbing. He has since gone on to be a world class climber but also the leading developer of bionic prosthetics in the world. There are hundreds of people as inspiring as Hugh. You will get to meet lots of them.
The primary focus of our discussion with Ken revolves around the mission of Bioforge, which seeks to revolutionize the manufacturing processes of precision biological medicines, particularly cell and gene therapies. Ken articulates the vision of making these groundbreaking treatments more affordable and accessible, addressing the unsustainable costs that currently range from hundreds of thousands to millions of dollars per treatment. Throughout our conversation, we explore the intricate dynamics of innovation and the translational journey from scientific discovery to practical applications that can significantly enhance people's lives.