A Licensing Layer for the Internet—the Mission of Catch+Release

Feb 12

Written By Jothy Rosenberg

FEBRUARY 12, 2025 | 00:37 | Episode 57

Analisa Goodin, founder and CEO of Catch+Release

ABOUT MY GUEST

Analisa Goodin

Analisa Goodin is the Founder and CEO of Catch+Release, a venture-backed startup building a marketplace to support brands in building authentic, award-winning marketing campaigns, using content from anywhere on the web, while ensuring creators are compensated for their work. She is passionate about improv and the creator economy.

Summary

Analisa Gooden, founder and CEO of Catch and Release, discusses her innovative approach to licensing content from the internet, addressing the complexities of intellectual property in the digital age. Her company aims to create a seamless licensing layer that connects content creators with brands, ensuring that creators are fairly compensated while brands can utilize authentic content for their marketing campaigns. Gooden shares her personal journey, from her early experiences with entrepreneurship to navigating the challenges of transitioning from a service-based model to a product-focused company. Highlighting the importance of grit and resilience, she reflects on her formative experiences, including the emotional toll of losing her family home in a fire at a young age. Throughout the conversation, Goodin emphasizes the value of authenticity in content creation and the role of AI in enhancing workflows, ultimately advocating for a future where genuine human connection remains paramount amidst the rise of automated content generation.

Story

Analisa Goodin's story is one of resilience and innovation, taking listeners on a journey from her childhood in the Oakland Hills to becoming the founder and CEO of Catch and Release. At the age of eleven, Goodin faced a significant turning point when her family lost their home in a fire, an experience that profoundly influenced her understanding of loss and recovery. This early challenge sparked her entrepreneurial spirit, driving her to explore various creative pathways, including a graduate degree in art theory. Despite the allure of academia, Goodin's path led her to the advertising industry, where she encountered the intricate landscape of intellectual property rights. This pivotal experience opened her eyes to the pressing need for an efficient licensing solution, ultimately leading to the inception of Catch and Release.

The podcast delves into the operational hurdles and strategic pivots that startups often face, particularly during the transition from service-based offerings to more scalable product solutions. Goodin emphasizes the significance of transparency and authenticity in leadership, especially during tumultuous times like the recent financial crisis stemming from the Silicon Valley Bank collapse. By maintaining open lines of communication with her team, she cultivated a sense of trust and resilience that proved vital in navigating uncertainty. Goodin's insights into understanding customer pain points and leveraging them to develop successful solutions provide valuable lessons for aspiring entrepreneurs. Her narrative is a testament to the importance of adaptability, grit, and a customer-centric approach in building a thriving business.

Moreover, the discussion extends to the evolving role of artificial intelligence in the creative sector, prompting critical reflections on authenticity in an age where generative AI is becoming increasingly prevalent. Goodin articulates the challenges of ensuring that human creativity remains at the forefront of digital content creation amidst the rise of AI-generated imagery and video. She asserts that while AI can enhance operational efficiency, the demand for genuine, authentic experiences will persist. Goodin's vision for Catch and Release reflects a commitment to not only streamlining content licensing but also celebrating the artistry and originality of human creators. This perspective urges listeners to contemplate the future of creativity in a digital landscape increasingly influenced by technology, emphasizing the enduring value of authentic human connections in the realm of content.

Takeaways

Analisa Goodin emphasizes the importance of using transparency and authenticity when leading during crises.
Her startup, Catch and Release, aims to automate the licensing process for online content.
The transition from a service-based model to a product-based model can be challenging for startups.
Analisa's experiences with loss and rebuilding have shaped her understanding of grit and resilience.
Investors who have been entrepreneurs themselves can provide invaluable support and insights to startups.
The future of content licensing may heavily rely on AI while maintaining a focus on authenticity.