Interview with Caity Craver

Oct 23

OCTOBER 23, 2024 | 00:47 | Episode 42

SaaS Smarter—9 Lessons Learned in Non-Profit Marketing & Tech

In this conversation, Caity and I discuss the 9 lessons learned from her first SAAS exit that are now shaping her approach to building a more resilient and impactful second SaaS venture. From embracing the power of just starting to understanding that you don't need to boil the ocean, these insights will provide aspiring founders with practical, hard-earned advice on navigating the complex world of SaaS development. Tune in to discover how these experiences can help you build better, smarter, and more successful startups.

ABOUT MY GUEST

Caity Craver has spent nearly 30 years empowering nonprofit organizations through innovative software solutions that blend art, analytics, and artificial intelligence. Her career has been dedicated to amplifying the impact of nonprofits by centralizing marketing success and simplifying the fundraising process.

As the founder of DonorTrends, a pioneering analytics company, Caity revolutionized how organizations target donors with precision. Now, with the launch of the Impact Hub, she is bringing together decades of expertise into one comprehensive platform. The Impact Hub integrates marketing campaign management, creative and asset management, analytics, and success showcasing, all tailored exclusively for nonprofit organizations and their supporting agencies and vendors. Caity's goal is to help nonprofits "Do Less, Better. Do More Good.”

Summary

Caity Craver, a seasoned expert in nonprofit marketing and analytics, joins host Jothy Rosenberg to discuss her journey in building impactful software solutions for nonprofits. With nearly 30 years of experience, Caity emphasizes the importance of helping organizations streamline their marketing efforts and maximize their fundraising potential. She shares insights from her previous venture, Donor Trends, which focused on predictive analytics to enhance donor engagement. As she embarks on a new project, the Impact Hub, Caity reflects on valuable lessons learned, including the significance of retention over acquisition and the necessity of building what users truly need rather than what one might think they want. Their conversation delves into the challenges of startup life, the importance of grit, and the need for effective team dynamics in achieving long-term success in the nonprofit sector.

Takeaways

Caity Craver emphasizes the importance of building what users actually need, not what you think they want.
In the nonprofit sector, retaining existing customers is just as important as acquiring new ones.
Successful marketing for nonprofits requires a combination of creativity and analytical strategies to maximize impact.
Caity’s journey through entrepreneurship highlights the necessity of learning from failures and iterating quickly.
The concept of 'do less better' helps nonprofits streamline efforts to achieve greater good effectively.
Building a strong team and surrounding yourself with the right people is crucial for success.