Interview with Leslie Barthel

Sep 18

SEPTEMBER 18, 2024 | 00:38 | Episode 37

Leslie Barthel is an Expert at Growing the Right Marketing Team for Startups

In this conversation, Jothy Rosenberg interviews Leslie Barthel, a marketing professional with extensive experience in tech startups. They discuss Leslie's career journey, the challenges and rewards of working in startups, and the importance of marketing in early-stage companies. Leslie shares insights on marketing strategies for startups, including how to market a product that is still in the proof-of-concept stage and how to build brand awareness with limited resources. They also touch on the role of product management in marketing and the value of grit and a positive mindset in navigating the ups and downs of startup life.

ABOUT MY GUEST

Leslie Barthel, Senior Product Marketing Manager at 1upHealth

Leslie has over 15 years of experience in B2B tech marketing. Her career has spanned several industries, including health data management, machine learning, cybersecurity, and IoT. She is currently the Senior Product Marketing Manager at 1upHealth. Before 1upHealth, Leslie held marketing leadership roles at Devron, Dover Microsystems, TempAlert, and LiquiGlide.

Summary

Takeaways

Working in tech startups often involves being in the right place at the right time and making connections.
Marketing a product in the proof-of-concept stage requires selling the vision and potential of the product.
Building brand awareness with limited resources involves focusing on high-impact strategies and partnering with others.
As a startup grows, it becomes important to hire a marketing team that can handle both creative and strategic tasks.
Product management plays a crucial role in marketing, as it involves understanding the product, the target market, and gathering feedback.
Having a positive mindset and viewing setbacks as learning opportunities is key to navigating the challenges of startup life.