Interview with Svetlana Kazantseva

Nov 6

NOVEMBER 6, 2024 | 00:35 | Episode 44

From Olympic Dreams to Entrepreneurial Success—An Inspiring Journey

In this conversation, Svetlana shares her remarkable journey from a small town in Siberia to becoming a founder and CEO in Silicon Valley. She discusses her passion for women's health, the transition from her first startup focused on environmental sustainability to her current venture, Strawberry Health, which aims to educate and support women regarding health conditions. Svetlana emphasizes the importance of community building in the FemTech industry and shares insights on balancing family life with entrepreneurship, highlighting how her diverse experiences have shaped her grit and determination.

ABOUT MY GUEST

Svetlana Kazantseva is a US-based entrepreneur and the founder of Strawberry Health, a women’s health startup empowering women to make proactive and data-driven health decisions.

A mother of 2 and the founder of 2 FemTech companies, she lived and worked in diverse locations such as Siberia, New Delhi, London, and California, and brings a unique global perspective to her work.

Svetlana is passionate about supporting women, she has established a thriving community of FemTech leaders in the San Francisco Bay Area. Additionally, she supports immigrant women facing language barriers through community initiatives.

Summary

Join us as Jothy Rosenberg speaks with Svetlana Kazantseva, an entrepreneur with a rich international background and a passion for women's health. Svetlana shares her journey from founding Plum Time, a company focused on reusable period products aimed at reducing plastic waste, to her current venture, Strawberry Health, which empowers women to make informed health decisions. With experiences spanning from Siberia to India, the UK, and now the San Francisco Bay Area, Svetlana brings a unique perspective on the challenges and triumphs of navigating diverse environments while building successful startups. She highlights the importance of community in women's health and discusses the transition from retail to creating educational platforms that address significant health issues. Tune in to discover how her personal experiences and insights shape her approach as a founder and CEO, and the critical role of support and structure in balancing entrepreneurship with family life.

Takeaways

Svetlana Kazantseva journey from Siberia to the US shaped her as an entrepreneur, influencing her global perspective.
Her first startup, Plum Time, focused on reducing plastic waste through reusable period products.
The transition from Plum Time to Strawberry Health was driven by a growing need for women's health education.
Svetlana emphasizes the importance of community building in women's health, hosting events for networking.
She highlights the significance of hormonal health in women's wellness, especially for those in their 30s and 40s.
Balancing startup life with motherhood has taught Svetlana to be highly organized and efficient.